Content systems
YouTube Content System That Cut Customer Inquiries 50%
Avid Armor (in-house)
1 year in-house
200 pieces of content in one year, built to answer customers before they called.
The result: customer inquiries down 50%.
The work: In one year in-house at Avid Armor, I built the content system behind 200 pieces of content on a monetized YouTube channel: livestreams, Q&As and how-to formats that built support and trust. My videos there passed 1.6 million views.
What it means for you: If you are deciding whether to hire a content person in-house, this is the job I did as that person. As your fractional head of content, I build the same system for your team without the full-time hire.