Fractional Head of Content / Kansas City
I run the strategy, the systems and the shoots for hospitality and experience-driven brands, scoped to your team.
Content / Systems / Shoots
Kansas City & beyond
01 / Selected work
Proof, not promises.
Content I’ve run, and what it did.
02 / What I do
Pick your starting point.
Work with me as your fractional Head of Content, or start with a launch, a production retainer or a brand film.
01 / Fractional
I own your content strategy, build the systems behind it and run the shoots, so your team publishes with a plan, not a scramble.
$5,000 per month / Scoped to your team
02 / Launch
Fill the room before the doors open. I plan 60 days out, shoot at 30, run your ads from day 14 and come back for opening week.
Full launch, per location / Book 60+ days out / Ad spend billed separately
03 / Grow
Recurring shoot days and short-form content for teams that already have a strategy.
Monthly retainer / Production only
04 / Campaign
Campaign films and brand stories for a new menu, a new space or a bigger brand idea.
Custom project / Creative-led
03 / Experience & proof
The work behind the result.
Organic views in 2025.
Organic social content for J. Rieger & Co., a Kansas City craft distillery, reached 20 million views in a single year.
Plus a crowdfunded Kickstarter that beat its $50,000 goal, and $20K+ in new business for Bumble Roofing in two weeks from $2K in ad spend (plus my fee).
In-house at GolfTRK
100+ members in a month.
As Head of Content at GolfTRK, I lead the content strategy and world-class photography behind its launches, presales and live events.
Before that: a decade directing, shooting and editing for campaigns with Aldi, Walmart and Taco Bell.
In-house at Avid Armor
Cut customer inquiries by 50%.
In one year in-house at Avid Armor, I built the system behind 200 pieces of content and a monetized YouTube channel: livestreams, Q&As and how-to formats that built support and trust, with 1.6M+ views.
SOUND FAMILIAR?
More to create.
Not enough hands.
Growing businesses do not always need another full-time hire. Sometimes they need one person who owns the content.
01 / HIRING
Hiring a content person?
Strategy, shoots and editing rarely fit in one job. You may need more than one hire.
02 / CAPACITY
Team stretched thin?
The ideas are there. The time and production capacity are not.
03 / LAUNCHES
Need a system?
Content works when it runs every week. I build the plan and the routine your team can keep.
HIRE OR GO FRACTIONAL?
In-house or
fractional?
Hiring can be the right move. Here is how I would think about it.
01 / IN-HOUSE
Hire when
You need one person doing the same content job every day, and you can manage them full time.
02 / FRACTIONAL
Go fractional when
You need strategy, systems and shoots but not 40 hours a week, and you want someone who has built the system before.
03 / NOT SURE
Start with a call.
I will tell you straight which one fits, even if the answer is a full-time hire.
04 / How I work
Simple process.
Real systems.
I work closely with your team, from the first conversation to the finished assets. No agency layers.
01 / Audit
Audit the content.
I look at what you publish today, who it's for and what it should be doing for the business.
02 / Build
Build the system.
Content calendar, shot lists, asset library and templates, so every shoot feeds weeks of content.
03 / Run
Run it with you.
I run the shoots, manage freelancers and report on what's working, week to week.
05 / Meet the founder
06 / Free resource
Opening soon?
Get a practical content checklist to help you plan what to capture before the doors open.
Free resource / For owners
The pre-opening content checklist.
What to film, photograph and plan ahead of your launch.
07 / Good to know
Before we talk.
08 / Start a conversation
Need someone to own your content, or help with a launch? Let's talk about the goal and what it will take to make it happen.
